PeakLab
LegalTech / Brand protectionGrand groupe

Brand monitoring and protection solution

+25%
Analysis speed
+20%
Annual growth
100%
Counterfeit detection

Global context

Brand Shelter is a company specializing in online brand monitoring and protection. Their solution enables brand owners to detect counterfeits, domain name squatting, and intellectual property violations. Facing growing client portfolio, a technical overhaul was necessary.

Problems and challenges

Insufficient performance

The existing analysis engine could no longer process the growing volume of data to monitor within acceptable timeframes for clients.

Outdated interface

The user interface, developed years earlier, no longer met current ergonomic standards and limited adoption by new clients.

Positioning and strategy

The goal was to modernize the entire tech stack to support growth while providing a reference user experience in the sector.

1

Performance audit

In-depth analysis of bottlenecks and identification of priority optimizations

2

Engine redesign

Rewriting the analysis engine to improve performance and scalability

3

New interface

Design and development of a modern and intuitive interface

The technical solution

Optimized analysis engine

Rewritten monitoring engine with distributed architecture enabling parallel processing of millions of data points.

Modernized interface

New responsive user interface with customizable dashboards and real-time alerts.

Partner API

REST API enabling Brand Shelter integration into law firm and brand workflows.

Stack technique

ReactTypeScriptPythonPostgreSQLElasticsearchDocker

Results achieved

Indicateur
Avant
Après
Gain
Analysis speed
Baseline
+25%
+25%
Monitoring capacity
Limited
Unlimited
Illimité
New client adoption
Slowed
Accelerated
+20%
+25%
+25% speed
+20%
+20% growth
100%
Satisfied clients

The complete redesign allowed Brand Shelter to accelerate its growth and position itself as a reference in online brand protection.

Reliable, involved and full of initiative. The redesign transformed our product and accelerated our growth by 20% over the year.
Ludovic Durieux
Ludovic Durieux
COO at Brand Shelter

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