UpCreators is an influencer marketing platform connecting brands with qualified content creators. Facing the growth of the influencer market, the company needed performant tools to automate matching, track campaign performance, and deliver a seamless user experience.
The matching process was primarily manual, limiting collaboration volume and the quality of matches between brands and creators.
Campaign performance was not tracked in real-time, preventing quick optimizations and data-driven decision making.
“The goal was to create an intelligent platform that automates matching and provides actionable real-time insights.
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Analysis of business processes and identification of automation opportunities
Creation of a modern platform with intelligent matching system
Integration of a real-time analytics engine for campaign tracking
Analysis of business processes and identification of automation opportunities
Creation of a modern platform with intelligent matching system
Integration of a real-time analytics engine for campaign tracking
Matching algorithm based on demographics, interests, and past creator performance.
Campaign KPI tracking dashboards with engagement, reach, and ROI metrics in real-time.
Centralized interface for managing campaigns, creators, and performance reports.
The platform enabled UpCreators to triple its active creator base while significantly improving campaign performance.
Top-tier technical support that transformed our platform. Campaign engagement increased by 45% thanks to the tools developed.
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