Founded in 1962, Boissec is a French-speaking Swiss distributor of timber, flooring, joinery and decking, with showrooms in Bussigny and Martigny. Its WordPress website and online store no longer reflected its premium position. The Groupe Atlantis project modernizes the experience, content management and SEO foundation without discarding useful existing assets.
Create a more immersive journey and product presentation aligned with the experience offered in the showrooms.
Migrate nearly sixty pages, their content and URLs without losing existing value when the platform changes.
Enable staff to manage articles, catalogs and marketing content from an appropriate back office.
“A migration is more than a technology change: it connects brand, conversion, editorial autonomy and SEO preservation.
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Inventory pages, journeys, content and redirects that must be preserved.
Prioritize ranges, calls to action and showroom appointment booking.
Separate the Next.js front end from Directus to combine performance and editorial autonomy.
Implement the sitemap, redirects and editorial workflow before measuring SEO outcomes.
Inventory pages, journeys, content and redirects that must be preserved.
Prioritize ranges, calls to action and showroom appointment booking.
Separate the Next.js front end from Directus to combine performance and editorial autonomy.
Implement the sitemap, redirects and editorial workflow before measuring SEO outcomes.
A responsive experience designed to present products and direct visitors to the showrooms.
A headless back office for articles, catalogs, content and marketing operations.
Journeys, product pages and calls to action organized around visitor needs.
An optimized structure, dynamic sitemap and prepared 301 redirects for useful URLs.
An n8n workflow designed to support preparation and publication of SEO content.
30 minutes to understand your needs and give you a clear roadmap. No commitment.
In one call, we tell you what's feasible, at what price, and in what timeframe. With full transparency.
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