Celeste is a B2B telecom operator offering connectivity, cloud and cybersecurity solutions to businesses. The group wanted to modernize its online sales platform to provide a unified buying experience across all its services, with an optimized customer journey.
The group's different services were presented on separate interfaces, creating a fragmented user experience and a complex buying journey.
The existing infrastructure could no longer meet the performance and user experience requirements of modern B2B clients.
“The challenge was to create a single platform that unifies all services while offering a smooth and modern buying journey.
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Analysis of existing user journeys and identification of friction points
Design of a unified architecture and consistent user experience
Implementation of the new platform with modern technologies and back-office integrations
Analysis of existing user journeys and identification of friction points
Design of a unified architecture and consistent user experience
Implementation of the new platform with modern technologies and back-office integrations
Centralized interface bringing together all group services with a single cart and optimized checkout funnel.
Configuration tool allowing clients to compose their custom offer with real-time pricing.
Order management system connected to internal tools for automated processing.
The new platform significantly improved customer experience and commercial performance for the group.
Excellent DEV. Complex Back and Front mission. The team managed the complexity of a multi-service project with rigor and efficiency.
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