C.I.I. certified: recover up to 20% of your project
Market Research

Invest where there is a real market

Data-driven market analysis to validate your positioning before investing. No theoretical PowerPoint: actionable data and go/no-go recommendations.

What we guarantee

Clean and documented code

You get everything. Zero technical dependency.

Guaranteed on-time delivery

We commit to a date. We deliver.

Training included

Videos + workshops to master your tools.

Post-delivery support

We stay available after go-live.

Why validate before jumping in?

42% of startups fail because there is no market for their product. And SMEs that diversify without prior research waste on average €50,000 to €100,000 on poorly positioned projects. Solid market research is insurance against blind investment.

  • Validate that there is real demand before spending
  • Identify your competitors and their exploitable weaknesses
  • Find the price positioning that maximizes your margins
  • Get an argued go/no-go recommendation backed by data

Why PeakLab?

Because we write quality code, we make our clients autonomous, and we build apps that generate cash. Period.

Our field methodology

Concrete data, not hypotheses

01

Competitive analysis: Complete mapping of your direct and indirect competitors

02

Market sizing: Addressable market estimation (TAM/SAM/SOM) with verifiable data

03

Positioning study: Identification of under-exploited niches and winning angles

04

Persona validation: Interviews and analysis of your target's buying behaviors

05

Price benchmarking: Market pricing analysis and price recommendation

06

Go/no-go recommendation: Decision summary with action plan if green light

They trusted us

Not promises. Results.

Technical management and citizen communication platform for municipalities.

1 month
MVP delivered
3
Validated target sectors
William Geffroy
William Geffroy
Founder of Armodoc

Automated margin and discount analysis tool for faster and more precise management.

+50%
Productivity
€24,000
Annual savings
Victor Ottavi
Victor Ottavi
CEO at ODD Pharma

SaaS platform for AI analysis of insurance contracts to make coverage understandable.

3 months
Full-time interim CTO
SaaS
Platform ready to launch
Janine Maurice
Janine Maurice
Co-founder at Astérisque
Victor Ottavi
"We went from 1h per file to 15 minutes. ROI x4 in 3 months."
30 → 300clients/collaborator
75%time saved
30K€ → 120K€invested → recovered
Victor Ottavi
Victor Ottavi
CEO at ODD Pharma
Read the full case →

Our 5-phase approach

1

Understanding

< 1 week

Kick-off, needs analysis, functional specs

2

Design

1 week

Mockups, architecture, technical choices

3

Development

2 weeks

Dev sprints, regular reviews, client demos

4

Delivery

1 week

Testing, training, go-live, documentation

5

Iteration

Ongoing

Evolutions, new features, support

Field + Data, not PowerPoint

We don't deliver 80 slides that nobody reads. We give you a short, actionable document: here is the market, here are your competitors, here is your angle, here is whether it's worth it. Our studies rely on real data (SEO, trends, interviews), not optimistic projections.

2-3 weeks
complete study delivered
Real data
SEO, trends, field interviews
Go/No-go
clear and argued recommendation

Market Resources

Methods to validate a market before investing

How the Innovation Tax Credit Funds Your Software Development

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Turning Your Excel Into a Business Application: When (and How) to Make the Move

Turning Your Excel Into a Business Application: When (and How) to Make the Move

Friday, 5 p.m. The person who runs « the file » is out sick. Nobody else really knows how it&hellip;...

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How to Build a Custom Business Application: The 2026 Decision Guide

How to Build a Custom Business Application: The 2026 Decision Guide

Yes, an SMB can have a custom business application built without blowing its budget or losing months to&hellip;...

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Ready to launch your project?

30 minutes to understand your needs and give you a clear roadmap. No commitment.

Frequently asked questions

Your project deserves foundations that measure up.

In one call, we tell you what's feasible, at what price, and in what timeframe. With full transparency.

Web development, automation & AI agency

[email protected]
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Crédit d'Impôt Innovation - PeakLab agréé CII