How to Find Your First SaaS Customers?
Finding your first customers is the most critical and often the most discouraging step when launching a SaaS…...
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Our Paris-based digital acquisition agency builds a profitable, lasting acquisition strategy with you: SEO, paid advertising, social media and emailing. Each channel is chosen to attract qualified prospects, increase your visibility and turn your traffic into new customers.
Three questions to prepare a useful conversation.
Question 1/3
They trusted us with their digital growth
A review of what exists: traffic sources, website, ads and sales follow-up. You leave with a prioritised action plan: what to stop, what to optimise, what to launch.
We manage SEO, paid search and social ads day to day, with a goal of leads and revenue, not clicks. Landing pages are produced by our designers and developers.
A web marketing specialist joins your marketing team a few days a week to structure measurement, test new audiences and train your staff.
The channels we activate
FreeMatch is a SaaS matching IT freelancers with missions, designed and launched by PeakLab. No ad spend: acquisition relies on SEO, LinkedIn and personalised daily emails sent to users every morning.
According to the published case study, monthly SEO impressions went from 578 to 10,226 in one year. Around 3,000 freelancers signed up, and the emails reach a 48% open rate.
These figures describe this product, not a promise for a different project. The success comes from a useful SaaS and pages that answer real searches. For an online store, the same approach applies to the purchase journey.
Aligning digital experience with a premium positioning
Boissec website redesign for Groupe Atlantis with Next.js, Directus, SEO migration and editorial autonomy.
Headless
Architecture
SEO
Prepared migration
E-commerce platform & telecom services
Creation of a modern e-commerce platform unifying all group services with an optimized buying experience.
+35%
Conversion rate
+22%
Average cart value
Brand monitoring and protection solution
Redesign of brand monitoring solution: improved performance, modernized interface and accelerated analysis.
+25%
Analysis speed
+20%
Annual growth
Six skills tied to the same result: qualified prospects, followed until the deal is signed.
Your margins, sales cycle and existing customers set the priority target, the message and the first tests. The goal: a source of prospects that lasts. Market still unclear? Our market research agency takes over.
Technical audit, keyword research, service pages, content, internal linking. High-intent keywords come first. Organic traffic lasts and reduces your share of paid spend. Content marketing also builds trust and the reputation of your brand.
Google Ads, Meta (Facebook, Instagram), LinkedIn. Paid search buys immediate visibility with a targeted audience, based on your personas' behaviour. Bids are managed on cost per lead and ROI, thanks to conversion tracking. Click counts are not the compass.
For a brochure site or an online store, each ad leads to a dedicated page: a single promise, proof, a short form and fast loading on mobile. We test variants to improve user experience and the conversion rate of every visitor.
Welcome sequences, follow-ups, newsletters: automated scenarios keep prospects interested until purchase, then engage customers after their first order. Consent and the privacy policy are respected. A useful email also works as customer service.
Events, UTMs and CRM statuses are configured, then tested with a fake lead. The dashboard connects media spend, leads, opportunities and sales: you see which channel is profitable, based on your margins.
Target, message, channel, page and decision threshold are written down before spending. An action starts because it serves your sales, not because a network is trendy.
Ad accounts, analytics and audiences stay in your name. You keep access and history, with or without us.
Marketing and sales agree on what a useful prospect is. Raw volume is never confused with a business opportunity.
Every month, our experts review each channel: cost, leads, revenue, next steps. No jargon.
Value proposition, target, website, traffic sources and sales capacity
Priority channels, messages, measurable goals and decision rules
Landing pages, ads, content, tracking and lead follow-up set up
First runs on a test scope, first results reviewed
Resources shifted to what converts, new tests and a review at the end of each month
“Thank you so much for everything, your work was incredible. We went through 1000 hurdles, and you never gave up. You were patient, organized, available, and you transformed the project into something really solid! Without you, Upcreators wouldn't exist.”
Sofiane
CEO at UpCreators
“Excellent DEV. Complex Back and Front mission handled brilliantly. Real technical expertise serving our needs.”
Fabrice
Project Manager at Celeste
“Smooth collaboration and concrete results. The platform allowed us to automate our procedures and accelerate the management of our solar projects.”
Alexandre
Co-founder at Solteo
Digital acquisition covers the actions that bring new customers in online: SEO, paid search (SEA), social media advertising, content marketing, emailing and partnerships.
It means reaching a targeted audience at the right time, with the right message, rather than the general public. The strategy picks channels according to your target, your business and your resources, then connects them to a journey: the visitor becomes a prospect, then a customer.
Brand awareness aims at something else: being known before being chosen. It matters in a crowded market, but it does not fill a sales calendar.
Launching campaigns is not enough. An acquisition agency should help you find the best channel, build the pages that convert and follow each lead until the deal is signed. Buying traffic without a clear offer and a website that converts is like filling a leaky bucket.
An effective digital strategy rests on a solid base: a consistent brand identity, a clear message and a fast website built for lead generation. That is why PeakLab, a web and digital marketing agency, works on channel and destination together. The signs that call for support:
Because a channel cannot make up for a vague promise, a slow page or a poorly designed form. At PeakLab, strategy, content, design and development sit in the same team: advertising and the website evolve together. Our SEO agency handles organic search; our web development agency builds the pages that convert.
Structure goals, targets and channels in a document you can share.
Start the generatorAutomationSpot the follow-ups and marketing tasks you could automate.
Start the diagnosticNo-codeCheck whether your current no-code tool lets you recover your data and access.
Run the diagnosticFinding your first customers is the most critical and often the most discouraging step when launching a SaaS…...
Read the article
Can't find your question?
Ask Lucien, PeakLab's CEO, directly during a free discovery call.
It defines the acquisition strategy, chooses the channels (SEO, paid search, social media, email), creates the campaigns and pages that convert, then measures results through to the sale. Its goal is to generate customers, not just traffic.
SEO improves your website's position in Google's free results: a lasting investment. SEA buys immediate visibility through Google Ads: traffic stops when the budget stops. The two often complement each other.
Those where your target is and that match your sales cycle. A high-value B2B service will often rely on SEO, LinkedIn and outreach; an online store on Google Shopping, Meta and emailing. We do not propose every channel by default.
It depends on the channels, the cost of reaching your audience and the volume needed to learn. We separate fees, media budget, creative and tools, then set a test budget before increasing investment.
A paid campaign produces data quickly; SEO needs more time; a B2B sales cycle continues after the first contact. The plan separates launch, observation period and decision date.
With your sales team: need, company size, deadline, contact's role and exclusions. The criteria are recorded in the CRM so every lead is followed through to the outcome.
We connect spend, leads, opportunities and sales through tracking and the CRM. ROI is read in revenue generated, not in clicks or impressions.
We manage social media advertising (Meta, LinkedIn) and the content that serves acquisition. Day-to-day community management is better suited to a communication agency.
Yes, when the target and the legal framework allow it: a message related to the professional activity, the origin of the data stated and a simple unsubscribe, as the CNIL reminds.
Yes: HubSpot, Pipedrive, Salesforce or your current tool. We map sources, statuses and follow-ups, then test the transmission of a fake lead to its final status.
Yes. PeakLab is also a development agency: our designers and developers create fast, mobile-friendly pages connected to your tracking.
Yes. Our head office is in Paris, at 60 rue François Ier, and we support companies across France remotely, by video call and in your shared tools.
When the rule set before the test is reached: budget spent without a useful signal, cost incompatible with the margin or insufficient quality. We first check the message, the page and the tracking.
You do. Google Ads, Meta, Analytics and CRM accounts are created in or stay in your name; we access them with rights you can withdraw at any time.
Can't find your question?
Ask Lucien, PeakLab's CEO, directly during a free discovery call.
A Paris-based acquisition and development agency, PeakLab supports small businesses, SMEs and startups across France, remotely. A free 30-minute first call: we analyse your situation and identify the priority action. Then we build the strategy with you and put it into practice, over time.
Lucien ArbieuCEO and co-founder of PeakLab
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