E-commerce agency for SMEs: custom stores and buying journeys

Our e-commerce agency helps SMEs build and rebuild their online store, B2C or B2B: choosing between Shopify, PrestaShop or custom, design, catalog, payment, ERP connection and SEO. A profitable website your team runs on its own.

See the Celeste case
4.4/5 · Trustpilot
Your e-commerce project

Let's talk about your e-commerce

Three questions to prepare a useful conversation.

Question 1/3

What is your project?

They trusted us with their latest e-commerce projects

Boissec
Boissec
Boissec
Boissec
Boissec
Boissec
Boissec
Boissec

Our commitments

Our commitments on your e-commerce site

A written functional scope

Offer, ordering, payment and quality criteria are validated before going live.

A detailed quote per phase

Scoping, web design, development, data migration and launch are priced separately: you stay in control of the budget.

An autonomous team

Product pages, promotions and orders are managed without a developer, with training and documentation handed over.

Maintenance and technical support

Updates, backups, order monitoring and fixes, with a responsiveness level set in the contract.

Shopify, PrestaShop or custom: what is the best solution for your online store?

The right e-commerce solution depends on your offer, your sales strategy and your team, not on a trend. For a standard store, PeakLab often recommends Shopify, WooCommerce or PrestaShop. Headless or custom becomes relevant when the checkout, customer-specific pricing or connections to your software go beyond a standard theme.

As a partner, we compare options with their real costs (subscription, fees, extensions, maintenance) before proposing an architecture. The French Ministry of Economy's online store guide also distinguishes self-managed software, SaaS and custom development.

  • Sales model B2C, B2B, retail, subscription or marketplace: the site follows your customers' profile, whatever your industry.
  • Catalog and range Variants, prices, available stock and product pages managed from a single source.
  • Operations Orders, returns and invoices linked to your ERP and CRM, in France and worldwide.
  • Growth An efficient architecture that holds up when traffic or orders increase.

Why choose an e-commerce agency that can also build software?

Because your margin depends as much on operations as on design. PeakLab brings experts in strategy, web design, front-end and back-end development, SEO and integrations into one team. For paid traffic and ad campaigns on Google, Facebook or Instagram, our acquisition team takes over.

3 ways to build your e-commerce site

Our comparison of solutions, depending on your context.

Shopify: launch fast

Building or rebuilding a Shopify store: custom theme, carefully chosen apps, payment and shipping ready. Ideal for a simple catalog sold in France or worldwide, with limited internal resources.

Read our comparison

PrestaShop, Magento, Sylius: stay in control

Open-source solutions to keep control of code and hosting. We take over, optimise or migrate your PrestaShop, Magento or WordPress site.

Systems migration

Custom and headless: stand out

A configurator, negotiated prices, an ordering portal or a marketplace: a specific solution when no CMS fits your company's specifics.

Web development

E-commerce features we build

  • Catalog and variants
  • Checkout
  • Business accounts
  • Custom pricing
  • ERP and PIM connector
  • On-site search engine
  • CRM sync
  • Marketplace
  • Click and collect
  • Selling worldwide
  • Social commerce
  • Customer reviews
  • Parcel tracking
  • Dashboards

What our e-commerce agency delivers

PeakLab offers six areas of expertise to connect the customer experience with your company's operations. End-to-end support, from scoping to follow-up.

01

E-commerce strategy and scoping

We study your market, customers and digital strategy to set the project's goals and scope. The deliverable, a decision aid, compares options with their costs and recommends the solution suited to your business.

02

Web design and user experience

Brand guidelines, mobile-first mockups and buying journeys designed for conversion: search, product page, cart, account and payment. A creative direction true to your brand, tested upfront.

03

Development and integration

Our senior developers configure Shopify or PrestaShop, or build a tailored in-house solution. Payment, shipping and data flows with your ERP, CRM and PIM are set up and tested before go-live.

04

Migration and redesign without loss

Products, customers, orders and URLs are carried over during a redesign or a software change, with a redirect plan to protect organic rankings. Example: the headless redesign of Boissec with SEO migration.

05

SEO, GEO and visibility

Category structure, content, structured data and technical performance to gain visibility online, on Google and in AI answer engines (GEO). To go further, our SEO agency runs the content strategy.

06

CRO, data and steering

We set up analytics: conversion rate, average order value and drop-offs tracked in Google Analytics, then tests to improve results. Steering relies on real data, not promises.

Our method

Our approach and methodology

01

Scoping

Workshop and recommendation

A workshop to understand your business, stakes and constraints, then the technical choice.

02

Design

Mockups and pricing

Mockups and features validated; pricing is set in writing.

03

Development

Sprints and demos

Site and integrations built in sprints, with your feedback at each step.

04

Go-live

Acceptance and switchover

Order, payment and redirect testing before opening to the public.

05

Growth

Continuous optimisation

Conversion tracking and CRO to optimise the site month after month.

Celeste B2B e-commerce platform built by PeakLab
Case study · Celeste

Celeste: a unified B2B e-commerce platform

For Celeste, a telecom operator serving businesses, PeakLab designed an e-commerce site bringing together all the group's services: a single cart, a configurator with real-time pricing and a management system linked to order processing.

According to the published case, the conversion rate rose from 2.1% to 2.8% and average order value grew by 22%. These results belong to Celeste: each merchant sets its own goals.

+35% conversion rate

+22% average order value

3.2 → 4.5/5 user satisfaction

What our clients say.

Authentic testimonials from those who trusted us.

“Thank you so much for everything, your work was incredible. We went through 1000 hurdles, and you never gave up. You were patient, organized, available, and you transformed the project into something really solid! Without you, Upcreators wouldn't exist.”

Sofiane

Sofiane

CEO at UpCreators

“Great collaboration experience. Lucien demonstrated excellent technical skills, organization and listening. The project progressed efficiently under great conditions with smooth communication. Reliable, involved and full of initiative. I recommend.”

Janine

Janine

Co-founder at Astérisque

“Excellent DEV. Complex Back and Front mission handled brilliantly. Real technical expertise serving our needs.”

Fabrice

Fabrice

Project Manager at Celeste

Should your store be configured, rebuilt or custom-built?

Based on rue François Ier in Paris, we work remotely with merchants across France, from Paris to Bordeaux or Nantes. First 30-minute workshop free: you leave with a recommendation, no commitment.

  1. 1. Free 30-minute call
  2. 2. Scoping workshop
  3. 3. Written proposal

FAQ

Frequently asked questions about building an e-commerce site

Solution, price, timeline, migration, marketing and maintenance.

An e-commerce agency brings strategy, design, development, SEO and maintenance into one team. You save time, avoid platform mistakes and keep one contact accountable for the result.

Look at its projects, customer reviews, scoping method and code ownership. Be wary of sponsored rankings: a good agency also recommends a simple solution when it is enough.

Shopify suits a standard catalog and a team that wants to delegate hosting. PrestaShop, Magento or Sylius give more control at the cost of heavier maintenance. Custom is justified for B2B rules or a specific journey. We compare options against your sales, tools and recurring costs.

The price depends on the catalog, design, platform, connections to your tools and migration. Our quote separates scoping, design, development, migration, launch and maintenance. A serious estimate comes after the scoping workshop, not from a price list.

It depends on scope, your validations and integrations. A configured Shopify store and a B2B platform connected to an ERP do not follow the same schedule; the quote sets the milestones.

We carry over products, customers, orders and URLs, then prepare a redirect plan tested before the switch. Search Console tracks indexing after go-live. The risk is reduced and monitored, never zero.

Yes, if the tool offers an API or a reliable export. Each flow (stock, orders, customers, invoices) has an owner, error handling and documented recovery.

Yes, through our acquisition team: SEO, Google Ads, Facebook and Instagram Ads, steered by real sales. The site remains the main lever: an ad campaign cannot make up for a checkout that converts poorly.

A certification proves knowledge of the platform, not the quality of a project. Ask for comparable projects, references and the list of apps planned for your store.

Yes. We set up the domain name, hosting, certificates and backups, then provide technical support and maintenance under a defined contract. You remain owner of the domain and access.

A freelancer suits a targeted task. An agency brings a full team and service continuity.

European accessibility rules have covered online stores since June 28, 2025, with exemptions to check. We include keyboard navigation, contrast, labels and testing in acceptance.

Yes. Our head office is in Paris and we work remotely with merchants across France: video workshops, regular demos and a direct channel with the team.